Below, we've grouped 10 Shopify marketing apps by the job they actually help with — from SEO and retargeting to reviews, email, SMS, push notifications, and loyalty — along with verified pricing for each.
What Every Shopify Brand Is Actually Trying to Do
No matter how different two Shopify stores look — one selling candles and another selling car parts — they're usually trying to achieve the same three things. Shopify itself frames growth this way: traffic → conversion → retention.
Think of it like running a shop on a busy street.
1. Get people to walk in (Traffic)
People need to know your shop exists before anything else matters. This is Meta Ads, Google Ads, SEO, influencers, social media — anything that pulls a stranger toward your storefront.
2. Get the people inside to buy something (Conversion)
Out of those 500 visitors, maybe only 10 buy. Maybe the product page didn't answer their questions, there were no reviews to build trust, or the checkout felt clunky.
3. Get them to buy from you again (Retention)
This is the part most new store owners forget. Getting an existing customer to buy again can be much cheaper than acquiring a new one, especially once you already have their permission to email or text them.
| Growth Goal | What the Brand Wants | Example Channels & Tools |
|---|---|---|
Get Found (Traffic) | Attention and visits from qualified new prospects | Meta & Google AdsSEOInfluencersSocial Media |
Convert Visitors | Turn browsing visitors into paying buyers | High-converting PagesVerified ReviewsExit PopupsCheckout CRO |
Keep Customers Returning | Increase repeat purchases without paying for new ads | Automated EmailWhatsApp & SMSLoyalty & VIP TiersPush Alerts |
The ten apps below follow that exact order, with verified pricing pulled directly from each app's current Shopify App Store listing.
ATTRACT & RE-ENGAGE — SEO & Retargeting
Before you can convert visitors, you need steady traffic. Organic search visibility and retargeting campaigns ensure both fresh discovery and high-intent re-engagement.
Plug in SEO — Search Visibility
Shopify App Store Rating: 4.6 ★ (675+ reviews) · Built for Shopify
What it does end to end:
Scans your store for technical SEO issues — missing meta tags, broken schema markup, and 404 broken links — and pairs that with AI keyword research and AI-assisted product titles and descriptions (you approve every single change before it goes live). It also embeds structured JSON-LD schema markup so your catalog can get cited in emerging AI search assistants (Perplexity, ChatGPT Search) as well as ranking conventionally on Google.
Verified Pricing Tiers:
- Lite: $29.99/month — scan up to 200 pages, AI keyword research for 20 pages, 2 monthly SEO audits
- Standard: $49.99/month — scan up to 2,000 pages, 5 monthly audits, plus a free 30-minute consultation call with an SEO expert
- Premium: $79.99/month — unlimited pages, 10 monthly audits, priority live chat and dedicated email support
AdRoll — Retargeting Ads
Shopify App Store Rating: 4.3 ★ (320+ reviews) · AdRoll Official
What it does end to end:
Keeps showing your products to shoppers who have already visited your store, orchestrating display ads, native placements, social video, and CTV commercials across channels like Facebook, Instagram, TikTok, and the Google Display Network. It features AI-powered automated bidding and centralized multi-touch ROAS attribution reporting.
Unlike SEO, which is engineered to attract fresh organic prospects, AdRoll capitalizes on an audience you have already earned. It is pure high-intent re-engagement rather than cold discovery.
Verified Pricing Structure:
- Free to install: No recurring monthly software app subscription fee.
- Ad spend billed separately: Minimum media spend budget of $5/day required to run active retargeting campaigns.
CONVERT MORE VISITORS — Reviews, Popups & Landing Pages
Once visitors arrive on your site, driving conversions depends on clarity, trust, and persuasive offer presentation. These tools capture leads, build social proof, and craft compelling visual layouts.
Privy — Popups & List Building
Shopify App Store Rating: 4.5 ★ (4,200+ reviews) · Privy Operations
What it does end to end:
Builds high-converting exit-intent popups, spin-to-win discount wheels, flyout signup bars, and cart-saver prompts to capture shopper emails and phone numbers before they bounce. It then automates follow-up welcome emails and abandoned cart recovery texts with an intuitive drag-and-drop editor tailored for merchants without technical coding skills.
Verified Pricing Tiers:
- Pop Ups & Displays: $24/month — unlimited popups and flyouts, up to 10,000 monthly pageviews
- Email: $30/month — up to 1,500 email contacts, automated campaigns and newsletter sending
- Email and SMS: $45/month — up to 1,500 email contacts plus 1,250 SMS credits; optional dedicated strategist support available at $150/month
Judge.me — Reviews & Social Proof
Shopify App Store Rating: 5.0 ★ (47,000+ reviews) · 2025 Build Award Winner
What it does end to end:
Automatically requests and collects unlimited product reviews — including buyer photos and videos — triggered immediately after fulfillment or parcel delivery. It showcases verified reviews via customizable on-page widgets, carousel banners, and floating tabs, synchronizes star ratings to Google Rich Snippets and Meta Shopping, and lets you import existing review history from Yotpo, Loox, Amazon, or Etsy with zero data loss.
Verified Pricing Tiers:
- Forever Free: $0/month — unlimited review collection, unlimited photo and video reviews, storefront review widgets, SEO rich snippets, and Etsy/Amazon review import
- Awesome: $15/month — unlocks AI auto-replies, review summaries, 130+ tech integrations, coupon rewards, referral widgets, and custom CSS styling (15-day free trial included)
Loox — Visual Reviews & UGC
Shopify App Store Rating: 4.9 ★ (9,600+ reviews) · Built for Shopify
What it does end to end:
Focuses specifically on visual customer proof: high-resolution photo and video reviews collected seamlessly via post-purchase automated emails, package QR codes, or discount incentives. Loox renders gallery grids and side-by-side video reels with built-in AI models that automatically tag, sort, and spotlight the highest-converting customer testimonials across your store and social channels.
While Judge.me excels at universal, high-volume review management, Loox is constructed from the ground up around high-aesthetic visual storytelling (ideal for apparel, beauty, home decor, and luxury goods).
Verified Pricing Tiers:
- Beginner: Free — up to 500 orders total, automated review requests, 17+ widget styles, Google rich snippets
- Convert: $49.99/month — 300 orders included in base price, then $50 per additional 300 orders, plus AI smart sorting, full video reviews, and on-site referral widgets
- Unlimited: $299.99/month — unlimited orders and complete feature access with dedicated priority support
Shogun — Landing & Product Page Builder
Shopify App Store Rating: 4.7 ★ (3,200+ reviews) · Shogun Labs
What it does end to end:
A visual, drag-and-drop page editor for crafting custom high-converting product pages, collection templates, campaign landing pages, and content blogs without touching theme Liquid code. It offers reusable content blocks, customizable section templates, mobile-first responsive breakpoints, and native synchronization with modern Online Store 2.0 themes.
Verified Pricing Tiers:
- Draft Mode: Free — design, build, and preview layout designs inside the editor, but cannot publish pages live to your store domain
- Build: $39/month — 25 live published pages, advanced drag-and-drop visual builder, page analytics
- Grow: $199/month — unlimited published pages, global media management, content scheduling
- Advanced: $499/month — multi-store content synchronization, custom CMS collections, custom JavaScript and Liquid code blocks (10-day free trial on all paid tiers)
KEEP CUSTOMERS COMING BACK — Email, SMS, Push & Loyalty
Customer lifetime value (LTV) separates profitable Shopify stores from those that bleed ad budget. These apps establish owned communication loops that re-engage previous buyers repeatedly.
Klaviyo — Email, SMS & WhatsApp Marketing
Shopify App Store Rating: 4.0 ★ (1,800+ reviews) · Klaviyo Inc.
What it does end to end:
Synchronizes granular real-time Shopify customer telemetry — pages viewed, carts updated, checkout stages reached, order cadence — into AI-assisted automated journeys across Email, SMS, WhatsApp, and mobile push. It provides guided onboarding flows inside the Shopify admin (welcome series, abandoned cart sequences, win-back flows, and VIP reorders) ready to deploy with minimal setup.
Verified Pricing Tiers:
- Free: $0/month — free forever for up to 250 active contacts, with up to 150 monthly SMS/MMS credits
- Email: $20/month — covers 251–500 contacts, scaling smoothly as your subscriber database expands
- SMS: $15/month — up to 1,250 SMS/MMS message credits with telecommunication carrier fees included
Omnisend — Email & SMS Marketing
Shopify App Store Rating: 4.8 ★ (5,600+ reviews) · Omnisend
What it does end to end:
Combines email marketing, SMS, and web push notifications inside a unified, merchant-friendly platform. It includes pre-built email templates, popup forms, gamified wheel signups, AI-generated product recommendations, and one-click automation presets for abandoned checkout, welcome offers, browse abandonment, and post-purchase repeat order nudges.
Verified Pricing Tiers:
- Free: $0/month — reach up to 250 contacts (unlimited list storage allowed); monthly sending capped at 500 emails and 500 web push notifications
- Standard: $16/month — covers up to 500 contacts, 6,000 emails/month, unlimited web push alerts (with 30% discount on first 3 months)
- Pro: $59/month — covers up to 2,500 contacts, unlimited email sending, advanced analytics, and global SMS from $0.007/message
Yotpo Loyalty & Rewards
Shopify App Store Rating: 4.7 ★ (2,500+ reviews) · Yotpo Official
What it does end to end:
Empowers you to construct a completely customized, no-code loyalty rewards and referral program. Shoppers earn redeemable points for completing orders, following brand social media channels, leaving product reviews, and celebrating birthdays. Merchants can deploy tiered VIP clubs with exclusive perks, in-cart point redemptions, and granular reporting connecting points burned to repeat customer revenue.
Verified Pricing Tiers:
- Free to install: Available for stores with under 100 monthly orders; includes rewards sticky bar, point earnings, discounts redemption, referral program, analytics, and AI support
- Pro: $199/month: For stores from 500 orders/month (plus $0.08–$0.20 per order); adds dedicated rewards landing pages, checkout redemption, webhooks, and integrations with Klaviyo and Recharge
- Enterprise (>5,000 orders/month): Custom quote directly from Yotpo
Brevo PushOwl — Email, Push & SMS
Shopify App Store Rating: 5.0 ★ (2,800+ reviews) · Brevo
What it does end to end:
Blends web browser push notifications, email campaigns, and SMS messaging under one consolidated roof. Web push delivers prompt desktop and mobile browser messages without requiring shoppers to type an email address. PushOwl includes pre-configured automation sequences for abandoned checkout recovery, back-in-stock alerts, price drops, and welcome discount notifications.
Now fully integrated into Brevo's global marketing ecosystem, PushOwl pairs reliable push deliverability with Brevo's established email and CRM infrastructure.
Verified Pricing Tiers:
- Basic Bundle: Free — 500 web push notifications/month, emails from 500/month, unlimited subscribers, newsletters and pop-ups, back-in-stock reminders
- Plus Bundle: $19/month — 10k–30k web push notifications/month, emails from 1,000/month, adds custom pop-ups and abandoned cart automation
- Power Bundle: $79/month — unlimited web push notifications, full email and SMS suite, flash sale campaigns, dedicated account manager
Klaviyo vs. Omnisend vs. Brevo PushOwl — Which One?
All three apps cover email, SMS, or push in some combination, so it's worth understanding what actually separates them:
| Platform | Core Superpower | Best Suited For |
|---|---|---|
Klaviyo Lifecycle Engine | Granular segmentation & predictive analytics Real-time Shopify event telemetry with multi-branch logic and WhatsApp support. | Advanced personalization, predictive RFM segments, and multi-channel journeys (email + SMS + WhatsApp). |
Omnisend Turnkey Automation | Fast setup & unlimited list size Pre-built ecommerce automation templates with generous free sending quotas. | Simpler, ecommerce-focused email/SMS automation with a strong free tier and lower learning curve. |
Brevo PushOwl Web Push & Recovery | Instant browser notifications Bypasses email spam filters for instant cart reminders and restock alerts. | Stores that specifically want email + web push + SMS combined, with push notifications as a core strength. |
You generally do not need all three — pick the one that matches the specific communication channels you actually want to run.
Which App Should You Actually Choose?
Instead of installing apps based on hype, anchor your selections to your store's current operational stage and bottleneck:
If you're just starting out and have a small customer base:
Lean on the genuinely free plans — Judge.me, Omnisend, Yotpo (under 100 orders/month), and Brevo PushOwl's Basic Bundle cover reviews, email, loyalty, and push notifications without a monthly subscription fee. Plug in SEO and Privy cost money from day one, so hold off until you have some traffic to justify them.
If you have steady traffic but low conversion:
Deploy Judge.me or Loox for reviews, Privy for capturing emails before people bounce, and Shogun once you're ready to test custom product page layouts — budget for the $39/month Build plan, since Draft Mode alone cannot publish live pages.
If you sell repeat-purchase products (skincare, supplements, food, pet items):
Implement Klaviyo or Omnisend for automated replenishment flows, and Yotpo once your order volume grows past the free tier and you want VIP tiers, points, and milestone rewards layered on top.
If you're running paid ads already:
AdRoll is free to install, but you'll need at least $5/day in ad media budget for it to do anything — factor that advertising budget into your financial calculations before adding it.
You Don't Need All 10 Apps
You don't need to install everything on this list. Start with the problem your store is actually facing today.
If you're struggling to get traffic, focus on SEO and advertising. If visitors aren't buying, work on reviews, product pages, and conversion tools. If you're getting sales but few repeat orders, focus on email, SMS, loyalty, and push. Adding every app at once usually just means paying for overlapping features and losing track of what's actually working.
Putting It Back Into the Framework
| Growth Pillar | Recommended Apps From This Guide |
|---|---|
Get found / re-engage Attract & Retarget | |
Convert more visitors Social Proof & Pages | |
Keep customers returning Retention & Loyalty |
A 100% Free Starting Stack for Smaller Stores
Judge.me + Omnisend's free tier + Yotpo's free tier + Brevo PushOwl's Basic Bundle can cover customer reviews, email capture, loyalty rewards, and browser push notifications without a monthly app subscription fee.
Note: Some specific channels, like optional SMS message fees or ad spend on third-party networks, can still carry usage-based costs even when the app itself is free to install.
Frequently Asked Questions
Need Help Choosing & Configuring Your Shopify Apps?
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Related Guides & Further Reading
Dive deeper into store optimization, conversion tactics, and e-commerce marketing automations with our practical Shopify guides:
10 Free Shopify Apps Every Brand Should Try in 2026
Zero-cost tools across social proof reviews, automated SEO, email collection, and AI upselling to bootstrap store growth.
Top 10 CRO Techniques for Shopify Brands
Actionable techniques to convert more traffic into buyers, from sticky add-to-cart buttons to high-converting checkout UX.
Klaviyo for E-Commerce: Strategy & Automations
Step-by-step setup for revenue-generating email & SMS flows, smart list segmentation, and post-purchase retention.